Clay Club Boston: the Reboot

How AI is actually being used in go-to-market.

1 / 16

Agenda

What we're covering today

Intros: who is in the room and why
How you think about Clay
Demos from some of the sharpest GTM + AI folks in Boston
What we're running next
Unstructured time + Q&A

About me

Jerry

Not Your Average BDR

Background: SDR, AE, Head of Sales turned Go-to-Market Engineer
Why I'm here: I discovered Clay by accident and haven't stopped using it in the past three years
What I do now: Founded Not Your Average BDR to help companies build GTM motions & systems that actually work

A breakdown of tonight

A breakdown of tonight: 51 companies represented

Titles attending

Founders

24%

Engineering

20%

Sales

18%

Misc

15%

Revenue Operations

13%

Marketing

11%

Familiarity with Clay

Beginner

39%

Never used

27%

Intermediate

20%

Advanced (I teach others)

9%

Certified Expert

5%

About you all

What you want out of tonight

What you hope to get out of tonight

Networking / community

36%

Clay fundamentals & best practices

31%

Other / vague

15%

Fresh GTM strategy & workflow ideas

9%

Clay + Claude / AI integration

7%

Signals & ICP scoring

3%

Specific use cases or challenges

No specific use case

46%

Prospecting & outbound

15%

Signals & intent targeting

14%

Clay mechanics & best practices

10%

Clay + Claude / agentic workflows

9%

Enrichment & data quality

7%

Over to you

When you talk about Clay, what do you say?

The reframe

How you think about Clay

Not just

Enrichment

Waterfalls are the entry point, not the reason you stay.

But

Orchestration

the foundation of system creation for GTM teams.

Actually

The Engine

Where you test GTM ideas that used to need engineering.

Sample use case

A sample use case for you all

To give you a sense of how I think about Clay, I wanted to put together a really simple, tangible use case based on everyone attending. I extracted all of your names. I enriched you. Tried to figure out why you're here, and then want to outbound to you.

Extracted every name from the registration list
Enriched you: company, role, signals
Figured out why you're here
Wrote an outbound message back to you

Open the live Clay table →

Demos

Demos from some of the sharpest GTM + AI folks in Boston

First

Jim

Personalized research & outreach

Second

Bharat

The Donut Shop & Signal based outbound

Third

Jesse

A Surprise

Our guests

Jim

Previous sales rep turned GTM Engineer, Drivepoint

linkedin.com/in/jim-mcguire-59303731

Head of GTM Engineering at Drivepoint
Demo: Personalized research & outreach
Ask him about: Aliens

Our guests

Bharat

Head of Training and Placement at Bootprint (Clay Bootcamp)

linkedin.com/in/bharat-devana

GTME for the last 3 years; now advising students and businesses on implementing GTME
Demo: The Donut Shop & Signal based outbound
Ask him about: [REPLACE]

Our guests

Jesse

Seller turned SaaS founder, LeadMagic

linkedin.com/in/jesseoue

Built LeadMagic after working in the trenches in GTM for years
Demo: A Surprise
Ask him about: technical enterprise selling

Demos

Jim

Research & connecting multiple systems

Bharat

Geo Based Prospecting, Personalized outbound

Jesse

Mystery Box

Jerry

Context driven outbound & engagement pages

Jim → Bharat → Jesse → Jerry. Questions after each.

What's next

Future events

September

Clay for MarOps

Lifecycle, routing, scoring, and data hygiene.

Next up

Beginner workshops

Hands on keyboard. You leave with a table you built yourself.

Then

BYOP

Bring your own problem. We build it together, live.

My asks

If you enjoyed this, leave a review in the survey
More momentum means more of these events
Join the Clay Boston Slack channel
If you or your company is interested in co-hosting an event or offering up space, let me know
Feedback, email: Jerry@notyouraveragebdr.com

Clay Boston

Wrap

Q&A: ask me anything

Unstructured. Clay, AI, GTM, or what you want to see next.

Jerry@notyouraveragebdr.com